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Top 50 Questions
2010 & 2011 Dental Marketing Summits
You will understand all of the answers to all of the questions below (and more) after your attendance at one of our Dental Marketing Summits. These answers will NOT be general answers. You will have very specific answers to each of these questions about your particular practice in your particular market area. You will go home armed with the knowledge necessary to take your practice to whatever level you desire.
The answers are supported from independent dental consumer testing as well as our 21 years of direct research, development, & testing in virtually all markets throughout the US and Canada.
1. How marketable is my dental practice?
2. What are the most impactful ways I can improve my marketability?
3. Where are all of the good patients?
4. How do I find the good patients?
5. What do they (consumers) care about most?
6. What do they (consumers) care about least?
7. What should the marketing budget be for my particular dental practice?
8. How should I allocate my marketing budget?
9. What should I invest in first?
10. Assuming the first thing worked, what should I invest in second?
11. Which mediums give me the best chance of success with the least risk?
12. Which promotion mediums support each other?
13. Why do some things I have done, work for a while, but then fade out?
14. How do I compete in a very saturated dental market?
15. How saturated is my particular area?
16. What should I expect in return if I promote my practice properly?
17. I want to emphasize a particular procedure, how do I do that?
18. What promotion mediums are available to me?
19. If there are multiple media options (like multiple print media outlets), how do I determine which one gives me the best chance of success?
20. How do I properly measure and project my return?
21. How do I properly quantify the number of inquiries from a particular promotion?
22. Is it important to quantify the number of inquiries?
23. What is my role (the dentist) in making this successful?
24. What is my team’s role in making this successful?
25. How do we (dentist & team) make whatever promotion we do, more successful?
26. What are some free things we can do to promote my practice?
27. What does it mean when people say “branding my practice”?
28. What are the most common ways dentists get in their own way when promoting their practices?
29. Are Yellow Page ads dead?
30. What role does the internet play in my particular market area?
31. Is the internet a viable place in which to invest a portion of my marketing budget each year?
32. What is the difference between a website, a mobile website, search engine optimization, social media, & search engine marketing? Which of these (if any) should I invest in?
33. If I am going to invest in any internet strategy – where do I start? Where does it end? How do I get it to pay off?
34. Will the physical design, layout, and wording of my promotion make or break my chances of success?
35. Will a promotion that was successfully implemented by another dentist in a different city work for me? If so, why? If not, why?
36. How can I promote my practice without alienating other dentists in my area?
37. How do my board regulations, change what I can and cannot say about my practice?
38. What role does insurance participation play in developing my overall marketing plan?
39. How many patients do I need to open a practice and be relatively busy?
40. How many additional new patients do I need if I add an associate dentist to the practice?
41. How important is the clinical CE I have taken over the years? Can I promote that?
42. In my promotions, should I lean heavily on financial incentive offers to generate a greater volume response?
43. When can I stop promoting my dental practice?
44. How should I change my promotion during a recession?
45. What do I do if I get too busy?
46. What role does practice management play in a successful marketing campaign?
47. Can all of my problems be solved with more new patients?
48. What’s the difference between volume of new patients and quality of new patients? What is the right balance for my particular practice?
49. If I am in a great location and a great market, do I need to promote my practice at all?
50. How can I save money when promoting my dental practice?
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